Published April 21, 2025
GLENS FALLS, N.Y., April 21, 2025 /PRNewswire/ — Sustainable PR (SPR), a specialized “green” public relations firm, is expanding its team and client base to meet the increasing need for environmental advocacy. This growth comes as landmark climate laws face challenges and clients in clean tech, food service, and renewable energy sectors intensify their advocacy efforts at the state and federal levels.
SPR has appointed Matthew Matyjek as Director of Media Relations and Carly Vallet as Associate Account Manager. Matyjek will oversee media relations and the accounts team, Vallet will support media and community relations.
Figure 1 Matthew Matyjek, Director, Media Relations
“These additions enhance our capacity to meet client needs in a rapidly changing environment,” said Tony DeFazio, Sustainable PR’s founder and principal. He noted Matyjek’s residence in Texas and his role in tapping the Texas renewable energy market as the state emerges as a leader in clean energy.
Despite political headwinds, SPR is experiencing strong demand for sustainability communications. Clients are increasing their advocacy efforts in response to challenges against key climate legislation like the Inflation Reduction Act and New York’s Climate Leadership and Community Protection Act.
Figure 2 Carly Vallet, Associate Account Manager
“Despite the headwinds from Washington, demand remains strong for sustainability communications and it’s only going to grow,” DeFazio stated. “Companies understand that sustainability is a critical business function and are planning for the long-haul.”
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