Influencer marketing services typically rely on paid celebrity endorsements and sponsored social media posts to sell a product. But outreach marketing doesn’t have to lean on paid celebrity endorsements–green businesses can get the same influencer media ROI using earned outreach marketing as part of a PR media relations strategy.
Sustainable PR Expertise
Influencer outreach delivers qualified endorsements from industry thought leaders
Influencer marketing services for green businesses are about winning third party validation from high-profile voices in your industry. Influencer outreach can entail an Instagram or Facebook influencer campaign, a profile in a respected media outlet, or a collaboration with a respected community leader. The end result is an increase in prestige and recognition that elevates your brand.
Outreach marketing services from influencer marketing veterans
SustainablePR’s influencer marketing services are designed to dovetail with our message development and coalition building services as part of a full public relations consulting engagement. We target thought leaders in your industry to advocate for your brand using a sophisticated blend of earned media strategies, including press release distribution in niche industry outlets and high value contributorships.
Influencer marketing can help deliver resonance and impact to your sustainability brand messaging by leveraging the audience and prestige of your sponsors. By seeking qualified endorsements from respected experts and high-profile members of your industry, you stand to gain powerful advocates for your business’s environmental mission. We know how to target, build relationships, and gain access to the right influencers that deliver the highest margin impact on your PR campaigns.
Social media influencer marketing
An influencer is anyone who can lend validation or prestige to your brand. As the sustainability industry’s social media specialist, SustainablePR can help you leverage the large platforms of journalists, thought leaders, and political personalities in your brand’s sphere of influence. Our social media strategy leverages Facebook influencer marketing, YouTube influencer marketing, LinkedIn endorsements, and other forms of influencer outreach to elevate and increase engagement with your brand. When you partner with the SustainablePR team, you gain access to veteran social media consultants ready to put influencer marketing to work for your business.