Media Relations For Environmentally Focused Brands

Media relations is the beating heart of our award-winning earned media services. To secure press coverage for our clients, our media relations experts leverage 30 years’ worth of industry contacts to place the right story on the right desk at the right time. We’ve built relationships at major national and international media outlets through decades of journalist outreach on behalf of industry leaders and changemakers.

Our media relations experts leverage their relationships with journalists in influential media outlets to earn exposure, credibility and crucial third-party validation for our clients. A media relations engagement represents a commitment in the future of your environmentally-focused business, because generating impactful press coverage is not about simply seeking a large volume of media impressions. Driving results for sustainable businesses through public relations is about skillfully controlling the message, and executing on a strategic earned media strategy. This may entail media interview training for your stakeholders to prep for a public affairs interview, or performing journalist outreach with a timely news hook.

Sustainable PR helps green businesses turn purpose into measurable impact. As one of the only independent PR firms dedicated exclusively to sustainability, we combine deep expertise in the media landscape with a clear understanding of the sustainability market. Every client works directly with senior-level talent, ensuring your communications goals are executed with the experience, strategy, and credibility needed to deliver results.

Sustainable PR delivers measurable results for sustainability-driven businesses and organizations through services designed to amplify your impact:

• Earned media: Secure strategic placements in top-tier national and international outlets to build credibility and long-term audience growth
• Content development and messaging: Craft sharp, compelling press releases and narratives that resonate with stakeholders and the media
• Media relationships: Leverage Sustainable PR’s extensive network of editors, journalists, and influencers across print, digital, broadcast, and radio
• Campaign development: Launch award-winning campaigns tailored to sustainability sectors including clean energy, green finance, real estate, biopharma, and climate tech.
• Media training: Position your subject matter experts to confidently engage with press as recognized thought leaders

We also offer guidance on remerchandising media placements to extend the return on your public relations investment. This can entail repurposing content for social media, snowballing the impact of earned media impressions by sharing, re-sharing, and repackaging press mentions for further content. An earned media remerchandising strategy can help you leverage your media coverage into new digital marketing assets for your business website, social media pages, and pitch deck presentations.