Solar Permitting Support: PR & Community Engagement for Solar Developers

Operation Sunbeam is an integrated media, public relations, and community engagement campaign aimed at preempting, responding to, and neutralizing NIMBY opposition.

Before our team engages with a community directly, we dedicate time to a listening tour where we canvas residents, business owners, and local decision-makers to develop our understanding of the community’s attitudes toward renewable energy. The insights we glean from our conversations frame our messaging for your campaign.

• Conduct in-person and digital research on the community and its attitude toward renewable energy
• Utilize media monitoring & social media listening tools to push the community-wide dialogue in a favorable direction for the project

We develop effective messaging that centers on the local economy where your projects are based.

• Emphasizes the developer’s commitment to the community
• Reflects socio-economic trends
• Focuses on the project’s environmental and economic benefits

Using a combination of “boots on the ground” outreach and proprietary research methods, our team cultivates relationships with local contacts, identifying reliable supporters, “top-talkers,” and key surrogates to support your projects.

• Develop supporter lists using a “hub-and-spoke” strategy
• Equip supporters with messaging they need to advocate for the project
• Activate supporters to take specific actions, such as submitting letters of support and attending public meetings