By Frank Lopez and other Business Journal Staff – The Fresno Business Journal
Published July 2, 2025
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Nichols Farms: Pistachio leaders with a green vision
Fourth-generation pistachio farm and processor Nichols Farms in Hanford is an honoree for the 2025 Family Owned Business Awards.
Founded by Graydon and Virginia Nichols in 1961, Nichols Farms grows, processes, packages and markets the highest quality pistachios to retailers and families across the nation.
Recently, the farm’s organic pistachios have emerged as their singular product with a line of dry-roasted flavored varieties, including hot honey, habanero lime, maple butter and rosemary garlic.
Three generations of families have worked at the company, including the current generation —Jeff Nichols, who manages the processing plant, and James Nichols, who oversees farming operations.
Nichols Farms has overcome several obstacles, including severe drought years and stringent water regulations. Instead of scaling back operations, the leadership team made strategic investments in more efficient irrigation systems and regenerative farming practices to ensure long-term sustainability.
For its processing operations, the company has invested heavily in technology and automation to address rising labor, infrastructure and utility costs.
The company has a goal to maintain its annual growth rate of 8% driven by continued expansion and strong operational execution.
However, the main vision of Nichols Farms is to stay true to being “the company everyone wants to be a part of” by fostering a culture where employees, customers, and partners feel valued and supported.
“Jeff and James are truly honored to be honorees for this award! As fourth generation leaders, they’re proud to carry on the legacy of Nichols Farms, where family values and quality go hand in hand,” said Christine Trageser, senior brand manager.
Read the full article here
