By Lisa Reider – The Post-Star
Published April 29, 2025
GLENS FALLS – Sustainable PR (SPR), which describes itself as a “green” public relations firm, is expanding its team and client base “to meet the increasing need for environmental advocacy,” the firm announced in a press release.
SPR has appointed Matthew Matyjek as director of Media Relations and Carly Vallet as associate account manager. Matyjek will oversee media relations and the accounts team, while Vallet will support media and community relations.
“These additions enhance our capacity to meet client needs in a rapidly changing environment,” said Tony DeFazio, Sustainable PR’s founder and principal. He noted Matyjek’s residence in Texas and his role in tapping the Texas renewable energy market.
In its announcement, SPR said it was experiencing strong demand for sustainability communications, with clients reportedly increasing their advocacy efforts in response to challenges against climate legislation like the Inflation Reduction Act and New York’s Climate Leadership and Community Protection Act.
“Despite the headwinds from Washington, demand remains strong for sustainability communications and it’s only going to grow,” DeFazio stated. “Companies understand that sustainability is a critical business function and are planning for the long-haul.”
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