From Fresh Plaza
June 20, 2024
Nichols Farms will showcase its full line of organic pistachios at this year’s Organic
Produce Summit in Monterey, California July 10-11. All the company’s flavor varieties
will be available for attendees to sample – Hot Honey, Habanero Lime, Maple Butter,
and Rosemary Garlic.
The fourth-generation grower soft-launched its flavored organic line last summer at
Expo West and has signed agreements with retailers across the nation providing
wider distribution of the products now available to consumers through partnerships
with nearly two dozen retail chains, including Erewhon, Market Basket, WinCo Foods,
and Costco.
“Our team knew the demand for healthy, organic snacks was growing, but we are
continuously impressed by the positive response we’ve received from our
customers,” says Jeff Nichols, vice president of supply chain and operations at
Nichols Farms. “Since the line’s launch, sales continue to increase. Overall, our
organics have increased in sales by 40 percent since last year.”
This will be the seventh year Nichols Farms will be exhibiting at OPS and this year it
can be found at booth #313. Last year’s event sparked the partnership between
Nichols Farms and San Diego-based health food grocery chain, Jimbo’s, which now
carries all four flavors of Nichols’ organic line. Nichols Farms expects a similar
outcome at this year’s event and hopes to connect with retailers to expand brand
recognition even further.
For more information:
Nichols Farms
Tel: +1 (559) 584-6811
connect@nicholsfarms.com
https://nicholsfarms.com/ (https://nicholsfarms.com/)
Publication date: Thu 20 Jun 2024
