Your message is just as important as your mission.

Sustainable brands need crystal clear messaging to win over ecologically-savvy consumers. Sustainable PR is the only green-focused public relations agency led by senior-level PR practitioners with decades of experience winning media exposure and audience engagement for growing companies.

Who We Are

Public relations focused solely on the growth of sustainable initiatives.

We spent 30 years building inroads at the nation’s top publications and designing award winning-campaigns for the fastest growing companies in Philadelphia. Now, we’re putting the strength of that record behind the most exciting developments in sustainability, right in the heart of the Adirondacks. 

  • We help startups articulate their new ideas, mid-size companies grow their market share, and established enterprises pivot to capture new opportunities.
  • Our ideal clients represent both B2B and B2C industries including green technology, renewable energy, and sustainable investment products, eco product manufacturing, and organic food and beverage.
  • The sustainability market is anticipated to increase from $9 billion to $29 billion by 2024–we are poised to help green companies.

We believe fundamentally in the importance of ecological responsibility and offer a history of success leading high-impact PR campaigns and environmental advocacy projects. We are uniquely positioned to craft compelling stories for the innovations that support a green planet. 

We are ready to help green companies seize those market opportunities, build loyal customers, and enhance their bottom line.

I had the pleasure of meeting and working with Tony DeFazio during the six years he served as one of the Friends of the Wissahickon's volunteer Trail Ambassadors. TAs are the docents of Philadelphia’s Wissahickon Valley Park and a key element of FOW's public engagement efforts, helping to provide critical information to park visitors. Tony's passion for the environment, combined with his creative ideas and excellent communications skills, was a huge asset to the TA program

Ruffian TittmannExecutive Director of Friends of Wissakickon

I experienced firsthand the power of strategic public relations. Tony DeFazio’s leadership and sage PR experience was critical to promoting and publicizing our events, public works projects and fundraising initiatives. With his help we won the Pennsylvania Downtown Center's Townie Award for best promotional event of the year. We couldn’t have done it without the impactful articles he placed in regional media.

Linda KligmanExecutive Director of Jenkintown Community Alliance

Unlike many in marketing communications, Tony actually understands how markets and macro economic trends work. He knows how to position companies in alignment with emerging trends. He zeroes in on challenges and opportunities and spins up with strategies that move the needle.

Rich LevinVice President of Marketing Communications, Change Healthcare

As an owner of a market and restaurant offering sustainability centered foods, I value effective marketing, and Tony has sophisticated business and communications skills that would benefit any green business. He possesses business savvy, keen marketing instincts and a global view of issues shaping our planet. It has been exciting to watch Sustainable PR develop from an idea into an agency working with new clients. I look forward to Tony's contributions to the growth of sustainable companies.

Elizabeth MillerPresident/CEO, Miller Mechanical Services, Inc.

As the purveyor of organic products, we are committed to sustainably sourced ingredients. Tony DeFazio’s team at Sustainable PR are experts at PR for sustainable products and services. Their network of media contacts and storytelling provide clients with the media exposure needed for growth. The organic food and beverages market is all about keeping food local — and free of synthetic pesticides and fertilizers. Tony’s team has the flexibility and know-how to make companies competitive not only in this industry, but many others.

Melissa B. BrennanFlight Wine Bar & Market

Tony works with me as an advisor to the Sustainability Committee for the City of Glens Falls. He understands how to navigate the sustainability market. His PR expertise has not only informed the committee’s decision-making, but also offers green economy firms in the region the competitive edge they'll need going forward. We’re glad to have Tony here in Glens Falls, and I would recommend him to any organization or company with a sustainability focus seeking to take advantage of earned media.

Jeff FlaggPh.D., Economic Development Director, City of Glens Falls

We are delighted Sustainable PR has taken root in Warren County, NY. The sustainability movement is something we have a growing commitment to and are looking to build on. Businesses like Sustainable PR that help clients get their story told in the press are a valuable partner for companies large and small as they make their mark on the green economy here.

Jim SiplonPresident of the Warren County Economic Development Corporation

Sustainable PR has been a vital partner for us rallying support for our solar development projects in communities across New York State. Their ability to identify, organize and mobilize environmental advocates to write letters of support and speak at municipal meetings has significantly contributed to our ability to permit our projects.

Jennifer PickettCFO of Cipriani Energy Group

Sustainable PR team is realistic in their approach and adapt their strategy to capitalize on a rapidly evolving green/sustainability/EV market. They took time and care to understand our business and our goals and generated media engagement opportunities that perfectly captured my company’s mission and culture. I would highly recommend Sustainable PR to any fellow small business owner in the renewables space!

David ByrnePresident and Founder of Renua Energy

What We Offer

We win top media placements, develop key brand messaging, and build award-winning campaigns for green companies poised for growth.

Message Development

We articulate your sustainability mission to the market.

Media Relations

We win you the third-party validation your sustainable enterprise needs to make a strong business case.

Influencer Relations

We get the right voices to speak your name and evangelize your mission for explosive growth.

Coalition building

We build coalitions out of stakeholders with opposing interests to create the major buy-in needed for systemic change.

Thought Leadership

We leverage the subject matter experts in your company to create contributed content that brings prestige to your enterprise while still allowing you to control the message.

What You Get

Corporate sustainability initiatives suffer when too much focus is placed on compliance, and not enough on achieving a competitive advantage.

The green economy is growing:

  • A sustainability market that is expected to grow by $20B in the next four years
  • Venture funding is increasing and market share is expanding for businesses with a strong sustainability message
  • Consumers increasingly consider a company’s sustainability record and social impact to be a major factor when making buying decisions

This is an opportunity for green companies. Here’s what we bring to our partners to help them capitalize on it:

  • The strength of our record and our reputation from the successes we’ve won for our global portfolio of clients as respected leaders in the media relations industry
  • An extensive network of national and international media contacts at some of the top publications that make tastes and move markets
  • A formula for explosive growth that marries our record of environmental advocacy with an instinct for storytelling and a nose for market opportunity

Millions of dollars in potential revenue are available for the companies with both the vision to leave the world better than they found it, and the right guidance and resources to help them seize market opportunities.

Sustainability focused companies have a steep mountain to climb to win customer loyalty, but there is unprecedented market opportunity for those who can summit it. We’ll guide you through the trees.

Big picture strategy. Flawless execution. Strong business acumen and fast, sharp strategic thinking. That’s what Sustainable PR brings to our clients.

Let’s Talk About How You Want to Change the World.